To relaunch Hershey's Take 5 candy bar, which is a remix of five awesome ingredients, we gave millennials a series of remixed experiences to share on their channels.

Each experience was supported with live capture pushed out through organic and paid social, influencer marketing, and media partnerships. By the end of the year, Take 5 was the fastest-growing candy bar in the category. Here are a few of my favorite events from the Remix campaign.