We were asked to help make Coors Light more relevant to guys aged 21-25. At that age your buddies are the most important relationship in your life. With that in mind we created a campaign of anthems to your bros. When it launched, "Here's to the Wingman" was possibly the most relevant Coors Light ad ever, and popularized the phrase “Wingman” in pop culture. 

People posted the guitar chords online, it sparked dozens of tribute videos and even a few bootleg T-shirts. But my favorite feedback was this email that Coors forwarded to us: 

FROM: Las Vegas NV, 
Ad approval of, Coors Light -- 
Love the commercial. I have never been a beer drinker. I don't like the taste particularly, so I stick to Vodka. However, ever since I have seen the Coors Light commercial, "Here's to the Wingman." I have been thoroughly entertained. So as my way of giving back, I started drinking Coors Light. So far this weekend, I have had 6. Still don't like it, but the commercial still makes me laugh, so I will keep at it. Thanks