The Blizzard is Dairy Queen's iconic frozen dessert that's so thick it's served upside-down.
So we created a series of Blizzard content and activations to celebrate all things Blizzardy.

We kicked it off by hijacking Valentine's Day, and creating a special Blizzard just for single people.

To Launch DQ's Royal Blizzard, we brought one across the pond as a fitting birthday gift to Her Majesty.

We even built flavor-themed upside-down rooms for video content on Instagram