Originally a pioneer of online travel sites, Expedia was in a category which had become commoditized. Our “Enjoy Your Trip” campaign brought Expedia’s “why” to the forefront.
The TV and outdoor were thought-provoking reminders of why we love to travel, and the print ads were fun, useful tools travelers could take with them to enjoy their trip.
The yellow suitcase icon and "...dot com" mnemonic remained with the brand years after our agency relationship ended.
