MLB TheShow needed to attract baseball fans, not just sports gamers. So we marketed the game on the real emotional thrill of making your team win, rather than features or technical details.

Our "Cubs Win!" commercial took the sports world by storm and was covered by Chicago's local radio and WGNTV news, and The Chicago Tribune. It was also nationally featured in The Bleacher Report, Kotaku, Forbes.com, ESPN, ADWEEK, and more than one hundred other websites. 

The spot was YouTube's overall 11th most-shared video for the month of March, and sales of MLB The Show were 25 percent above projections.