We helped a 100-year old cotton sweatpants company compete against Underarmour and Nike with a campaign based on the power of team.
We found five high school football teams who lost their state championship by one point, one play, one yard, etc. and teamed up with the original photographer of Friday Night Lights to document their journeys as they worked together toward a comeback season.
The campaign crushed the goals for engagement and sales, and was featured in Sports Illustrated, USA Today, SB Nation and earned ADWEEK ad of the day.
